SEO Mode: SERP metrics

The number of words, H2s and links are metrics that give an indication of how well your article will do.

What do the numbers mean?

The numbers in bold and larger font are the actual count of words, H2s and links we found in your article.

The tinier ones below are your target numbers, computed based on how your competitors are doing.

The colored dots on the left of each number indicates whether you scored well. If it's in red, you'd probably want to move closer to the target number.

How do we compute the target numbers?

We review the word count, number of H2s and number of links of selected competitors—these are articles that are most aligned with Google's EEAT.

Word count: Derived from 80th percentile of selected competitors.

Number of H2s: Derived from 80th percentile of selected competitors.

Number of links: Derived from median of selected competitors.

Why do we do it this way?

Nobody says you'd rank based on word count, number of H2s or links. But it's an indication and a way to know how your content compares to the competition.

If your article has a lot less words as compared to your competitors, it's likely your content has a lot less meat and insufficient information to satisfy the user's query.